This is why blue, for example, is commonly used in mental therapy for reducing stress.Ĭolor, however, is too dependent on personal experiences to translate universally into particular feelings. The green and blue colors that are the most common in nature can provide better healing for the stressed-out mind. The results can be physical, as well as mental. There is no doubt that colors can stimulate our brain chemistry and generate feelings accordingly. And this is why designers and product owners need to understand the meaning of different colors. As a result, some businesses are incorporating colors for UI design into their marketing strategies to achieve better results.ĭesigners can use color to influence how users think and behave towards a brand, and how they perceive some details. For example, choosing between a dark or light UI affects not only the attractiveness of your web and mobile designs but also the usability level.įrom a strategic point of view, visual appearance affects consumer purchasing decisions, as it was mentioned.

Therefore, well-considered colors use can contribute not only to distinguishing products from rivals but also to shaping customers' emotions –positive or negative–and hence, attitudes towards certain products.Ĭolor is more than just an esthetical element. Moreover, the study conducted at the University of Winnipeg found that approximately 62-90 percent of the assessment is based on colors alone. The decision-making process takes around 90 seconds after the initial interaction with products or interfaces we see. Why is color important in UI and UX design? In this post we are going to discuss the impact of colors on UX and UI design, and, as a consequence, the perception of the whole product or service.

It stimulates all senses by delivering a message instantaneously like no other method of communication. Proper color use is important for creating a positive image for your customers, that’s why color plays a leading role in the interface design.

Color palette ux design